Brah’nah’ships
Brahs like Bros, but it’s a brand pun.
Here’s their origin story:
Lululemon is an athletic and yoga gear that is popular with women.
Lululemon is also run by mostly amazing women, so the “Support Brahs” was formed to help connect the 10 guys who worked there. They ended up creating a basketball team in the corporate games.
The Brahs are out there to raise awareness about men’s mental health, from growing Mo’s for Movemeber to playing ball.
Though they soon realised they had a much bigger purpose, than just playing basketball. It’s about building a culture of open conversation, feedback and supporting each other beyond the court.
Every last Friday of the month, the Support Brahs host a Barbeque (The BRAH-B-Q) at Lululemon SSC in Melbourne with all the profits donated to Movember and other charity like events.
Support Brahs: Men of Support, who ball on the court.
