“We got to increase our numbers”
“We put 1000000s into marketing, but where’s the ROI”
We often hear these lines in marketing. And in the e-commerce world, conversion really matters. Raoul, founder of Conversionary, was inspired to create his own company after working for a Non-for-profit and they spend hundreds of thousands of dollars with little returns.
After 12 years in the digital marketing space, he was inspired to specialise in the CRO (conversion rate optimisation) as clients and management kept hounding him about increasing conversation numbers.
He loves CRO as:
– It’s a data-driven methodology
– Helps you understand your customers better
– Gain you more customers
– Increase website profits
– Lower cost for acquisitions and more.
Enjoy today’s vlog with Raoul 🙂