Business is personal, and when it comes to personal branding, the right angle and messaging will have your products selling themselves.

Your personal identity and the way you portray yourself can be leveraged to aid in business growth, but it’s not just about slapping your face on billboards everywhere. Personal branding is how you promote yourself, where you promote yourself, what you say, what message you send, your tone and your content. Twenty years ago, your business card was the extent of it, but now, your personal brand extends across digital and social media, print marketing, your personal relationships; every single touch point known to man.

Your personal brand is your business personality, and while it’s a good thing that you have countless avenues to create it, it’s also something to be mindful of when you’re taking to social media on your personal account to make a statement. Here’s what you need to know about personal branding…

What is personal branding?

Your personal branding is everything, everywhere. it includes your unique skills, your qualifications, your personality, the people you surround yourself with or hire, your marketing assets, the look and feel of your website, your tweets, your values, your wardrobe… right down to the card stock of your business card and the colours of your logo. Every decision you make about your business and the public side to your personal life, shapes your personal branding.

Why is personal branding important?

You might not consider yourself an ‘influencer’, but you can use your personal brand to influence people. With a strong personal brand, you’ll be able to shape the image of your business and build your personal profile, positioning your name at the top of the game. Personal branding can make or break your business, so it’s important to take it seriously.

How do I develop a strong personal brand?

Creating a strong personal branding strategy will help drive business growth, and it’ll draw potential customers and clients into your mission.

  1. Create a consistent colour and design theme and stick to it.
  2. Find your point of difference, and make it clear.
  3. Write a personal branding statement that sums up your vision.
  4. Define your tone of voice and use it across your website, your marketing collateral, your personal interactions, your social media profiles, and anywhere your business is represented.
  5. Build your personal brand and influence by association, and involve yourself in events, business opportunities, or personal pursuits that reflect your values.
Tobi Skovron

Author Tobi Skovron

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Siddharth Vadasseri
01:56 19 Jul 18
I've had the pleasure of working at Creative Cubes since it opened, and what I've loved most is that it isn't just desk space. Working here feels like being part of something. Every day you're surrounded by people pursuing their own endeavours, but doing it side by side in a community. The space itself is so well thought out and aesthetically pleasing, but beyond the beauty on the surface there is a depth here. The members are fantastic, the founders are involved and accessible, and the 'Happiness Team' provides a quality of customer service like no other co-working space I've been to. AND, it's pet friendly!
Judy Anderson
00:34 17 Jul 18
The 'Happiness Team' is what makes this co-working space stand out for me. I've worked out of several co-working spaces across Australia, Singapore & San Francisco. The customer experience at Creative Cubes is the best I've come across. For example, a happiness team member will physically walk to my desk to let me know when a guest has arrived, because they know I'm not always going to see the email notification. Sometimes they even buy me time if I'm running late! Brilliant.
Kristen Holden
02:32 17 Jul 18
The team at cubes are amazing and the space is modern and funky. They have a great mix of different businesses working in the space so the vibe is top notch as well. Would definitely recommend going down and taking a look for your office space or next event!
Lets Mingle
02:38 29 Jun 18
This is one of the best co-working spaces in Melbourne! Loved my time here. Great vibe, great people and great location. The happiness team go above and beyond to ensure the experience of rocking up to work is an enjoyable one! 5/5 from me!
nicole iglicki
00:26 17 Jul 18
Love this co working space.It offers both independent offices and or communal co-working space which is designed to collaborate with other members. It is decorated perfectly and the internet is fast! The Happiness Team also go out of their way to make you feel comfortable and will meet all your required needs.
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