‘Networking’ is a nineties word, and it is often shunned as an old-school business tactic, but if you’re not doing it, you’re missing out on opportunities.

Call it what you will; networking, schmoozing, relationship-building, client-impressing. However you refer to it or feel about it, it’s something you can benefit from if you’re trying to build your business. Networking is a means to build or strengthen professional relationships with current or potential clients to further your business goals. In a nutshell, it’s about meeting and greeting and making ‘business friends’ to support your growth and success.

Networking can be done very right, and very wrong, but there are a few tips of the trade you should always remember…

Always come prepared.

Business cards are loved by some and loathed by others, but when you’re in a room full of people having the same conversations, they’re the difference between an opportunity gained and an opportunity lost. No matter what kind of networking events you attend, it’s always best to come prepared with a business card or some sort of contact method on hand, so that a potential client or customer can follow up on your conversation if they want to.

Do a little research.

Regular networkers know the tricks of the trade, and they know how to ‘run the room’. For newbie networkers, it’s simple: do your research. Find out who’ll be attending the event, what businesses will be in the room, or who the most important people are – and gravitate towards them. Optimise your conversations, and don’t be shy. When you know who’s who, you can make the most of your time.

Follow up, follow up, follow up.

Networking events can be fast-paced and high powered, and you’ll often leave feeling inspired and full of ideas – but so does everyone else. When everyone is talking to everyone, it’s easy to forget names and conversations, and opportunities can easily be missed. Send a follow-up email the day after the event to keep the conversation going. Networking is not like dating and emailing the day after in this circumstance is a-ok.

Co-Working has networking built in.

The reality here is that Co-Working spaces are a very subconscious way to do all of this without actually needing to go out of your way to actually do it. Every day you’re rubbing shoulders with the right people and building invaluable relationships (even if not actually talking about or exchanging on what you can do for one another). So if you’re really having a hard time “networking” or you feel socially awkward going out of your way to make it all happen joining a co-working space is a nice way to ease into finding the right people to help you elevate.

Tobi Skovron

Author Tobi Skovron

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Siddharth Vadasseri
01:56 19 Jul 18
I've had the pleasure of working at Creative Cubes since it opened, and what I've loved most is that it isn't just desk space. Working here feels like being part of something. Every day you're surrounded by people pursuing their own endeavours, but doing it side by side in a community. The space itself is so well thought out and aesthetically pleasing, but beyond the beauty on the surface there is a depth here. The members are fantastic, the founders are involved and accessible, and the 'Happiness Team' provides a quality of customer service like no other co-working space I've been to. AND, it's pet friendly!
Judy Anderson
00:34 17 Jul 18
The 'Happiness Team' is what makes this co-working space stand out for me. I've worked out of several co-working spaces across Australia, Singapore & San Francisco. The customer experience at Creative Cubes is the best I've come across. For example, a happiness team member will physically walk to my desk to let me know when a guest has arrived, because they know I'm not always going to see the email notification. Sometimes they even buy me time if I'm running late! Brilliant.
Kristen Holden
02:32 17 Jul 18
The team at cubes are amazing and the space is modern and funky. They have a great mix of different businesses working in the space so the vibe is top notch as well. Would definitely recommend going down and taking a look for your office space or next event!
Lets Mingle
02:38 29 Jun 18
This is one of the best co-working spaces in Melbourne! Loved my time here. Great vibe, great people and great location. The happiness team go above and beyond to ensure the experience of rocking up to work is an enjoyable one! 5/5 from me!
nicole iglicki
00:26 17 Jul 18
Love this co working space.It offers both independent offices and or communal co-working space which is designed to collaborate with other members. It is decorated perfectly and the internet is fast! The Happiness Team also go out of their way to make you feel comfortable and will meet all your required needs.
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