The Marathon of Entrepreneurship: Why Great Wins and Tough Losses Are Part of the Game

Entrepreneurship is a marathon, not a sprint.
If you’re in the game – building, growing, pushing – you’re going to feel the extremes. That’s the reality of business. One moment you’re riding high on a breakthrough win. The next, you’re taking a hit that knocks the wind out of you.

It’s easy to stay motivated when things are working.
But the real test? It’s how you respond when things don’t go to plan.

If you’re in the arena, expect the hits.

This isn’t a highlight reel.
Real business is messy. Dynamic. Unpredictable. But that’s the price of playing at a level where big things happen.

• You lose deals you thought were locked

• A key team member resigns

• A system breaks

• A investor moves the goalposts

• A great pitch gets ghosted

And still – you get up the next day, lace your shoes, and go again.

Because entrepreneurship is a marathon, and if you’re not prepared for the highs and the lows, you’re not really in it.

Friction is fuel.

Every setback is a signal. A place to learn. A moment to sharpen the sword.
I’ve had days where I left a boardroom pumped – and by 3pm, been hit with a body blow to the business.

But I don’t dwell. I reframe. I refocus.
The mindset is simple: Step back. Breathe. Recalibrate. Then re-enter.

The greats don’t coast on momentum.
They build it.

Show up. Every damn day.

At Cubes.Co, I’ve seen firsthand what happens when you stay consistent. When you stay connected to your vision – even when the terrain is rough.

Whether you’re an entrepreneur, operator, or intrapreneur leading from within – know this:

• The highs are real.

• The lows are brutal.

• But the consistency is what builds legacy.

So take the wins with humility. Take the hits with courage.
Then get back out there and fight for what you’re building.

Lace em up – Lets Go At It Again Tomorrow!

Tobi.