Some people like them, some people loathe them, but a powerful corporate mission statement can help seal a business deal. If you don’t have one, it’s time to write one, because an effective and creative corporate mission statement can help drive your business strategy and help scale your plans for growth.

A corporate mission statement is like a business blueprint, and when it adequately reflects your values, your goals and your key characteristics, you’ll be able to rely on it for direction when you need it most.

A corporate mission statement clearly defines three main aspects of your business; what your company does for your customers, what your business does for your employees, and what your company does for its owners. If you want to delve deep, you can also define what you do for the community and what you do on a global scale.

Crafting a compelling corporate mission statement is easy too, when you know what to write and why you’re writing it…

  1. Cull the crap and get clear.

Start short and sweet, and be clear and concise about what you do. Are you solving a problem? Are you offering a solution? Are you improving something? Are you saving customers’ time? There’s no need to write an essay from the starting line, just be clear about what you do or what your product does in plain and straightforward language. State the facts first, and tell the stories later.

  1. Find the goodness.

After clearly defining what you do or what your product does for your customers, you can then start shaping a creative story. Craft your corporate mission statement with honesty, authenticity and emotive language, but convey the goodness you do with compelling words. If you’re solving a problem, state it proudly. If your product helps people, explain how and why life is better with it. Get real, get human, and get honest in a way that creatively communicates your purpose.

  1. Empower people with people.

Unless you’re selling self-running software, chances are there a lot of hands that make light work of what you do. A good corporate mission statement acknowledges the work a company’s employees do to contribute to the business’ growth, and it also exists to improve to lives of its workers too. Be clear about how and why your company serves its employees, and how they in turn better the trajectory of the company. Creativity, respect, diversity and fairness are essential considerations.

  1. Revisit, revise and revolutionise.

It’s easy to miss the forest for the trees when you’re getting down and detailed with your corporate mission statement, so don’t forget to step away for a few days and let your masterpiece simmer. Your corporate mission statement is something that will grow and change with your company over time, and it’s worthwhile revising it every 12 months too; with growth comes change, and with change comes the need for reflection.

Let me know your thoughts or if you have any questions in the comment section below

Tobi Skovron

Author Tobi Skovron

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Siddharth Vadasseri
01:56 19 Jul 18
I've had the pleasure of working at Creative Cubes since it opened, and what I've loved most is that it isn't just desk space. Working here feels like being part of something. Every day you're surrounded by people pursuing their own endeavours, but doing it side by side in a community. The space itself is so well thought out and aesthetically pleasing, but beyond the beauty on the surface there is a depth here. The members are fantastic, the founders are involved and accessible, and the 'Happiness Team' provides a quality of customer service like no other co-working space I've been to. AND, it's pet friendly!
Judy Anderson
00:34 17 Jul 18
The 'Happiness Team' is what makes this co-working space stand out for me. I've worked out of several co-working spaces across Australia, Singapore & San Francisco. The customer experience at Creative Cubes is the best I've come across. For example, a happiness team member will physically walk to my desk to let me know when a guest has arrived, because they know I'm not always going to see the email notification. Sometimes they even buy me time if I'm running late! Brilliant.
Kristen Holden
02:32 17 Jul 18
The team at cubes are amazing and the space is modern and funky. They have a great mix of different businesses working in the space so the vibe is top notch as well. Would definitely recommend going down and taking a look for your office space or next event!
Lets Mingle
02:38 29 Jun 18
This is one of the best co-working spaces in Melbourne! Loved my time here. Great vibe, great people and great location. The happiness team go above and beyond to ensure the experience of rocking up to work is an enjoyable one! 5/5 from me!
nicole iglicki
00:26 17 Jul 18
Love this co working space.It offers both independent offices and or communal co-working space which is designed to collaborate with other members. It is decorated perfectly and the internet is fast! The Happiness Team also go out of their way to make you feel comfortable and will meet all your required needs.
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