Why We Created CorporateCubes.Co
When we acquired the Victorian portfolio of WorkSpace365, we weren’t simply acquiring space – we were reshaping how we serve the evolving expectations of professional teams.
After a decade as an operator in the flexible workspace game, I can tell you this: one size doesn’t fit all anymore. We’re not in the business of desks and WiFi – we’re in the business of enabling real business success. That requires environments built for focus, ambition, and growth.
That’s why we created CorporateCubes.Co
Why We Launched CorporateCubes.Co
Our flagship, CreativeCubes.Co, has carved a reputation for high-energy, community-led coworking. It attracts startups, scaleups, and teams looking to plug into a vibrant ecosystem.
But in parallel and in some cases (not all), we saw something different take shape:
Enterprise, government, and professional services teams were seeking a more refined workspace experience. Something toned down – but elevated.
They wanted:
- Sophistication without noise
- Privacy without isolation
- Brand presence and executive-level service
Instead of forcing a fit, we designed a solution. CorporateCubes.Co was born – a specialist brand purpose-built to deliver confidence, polish, and operational performance for the professional sector.
What Sets CorporateCubes.Co Apart
This is not a rebrand. It’s a reframe. The product is fundamentally different, intentionally designed for:
- Legal, finance, consulting, and property firms
- Government and enterprise teams
- Brands where first impressions matter and execution is everything
CorporateCubes.Co delivers premium serviced offices that put brand presence, attention to detail, and reliability at the centre. It’s for decision-makers who expect their workspace to work just as hard as they do.
Why We Made the Split: Brand Clarity with Commercial Precision
Splitting our footprint into CreativeCubes.Co and CorporateCubes.Co wasn’t a branding play – it was a commercial decision backed by data, feedback, and frontline insights.
| CreativeCubes.Co | CorporateCubes.Co |
| Community | Control |
| Creativity | Confidence |
| Collaboration | Precision |
Both brands are powered by Cubes.Co – the same operational engine, same leadership, same relentless commitment to service. But we’ve drawn a sharp line between two very different audience needs.
What’s Next for CorporateCubes.Co
We’ve now got 12 locations live in Victoria – and the rollout is only getting started.
Next stop: South Australia (SA) and New South Wales (NSW). Then we’re heading north to Queensland (QLD).
We’re not trying to be everything to everyone. We’re building brands businesses are proud to call home – brands that reflect the professionalism, ambition, and diversity of modern work.
CorporateCubes.Co isn’t just another workspace. It’s workspace redefined for the corporate era.
